About me
Hi, I’m Yelyzaveta, but feel free to call me Liza.
I’m a Ukrainian-born PR and marketing specialist with a Bachelor’s in International Communications (Kyiv) and a Postgraduate Certificate in Public Relations & Corporate Communications (Toronto). My work bridges agency speed with editorial precision, honed through hands-on experience in media relations, social content creation, event coordination, research and academic writing.
Curious by nature and analytical by training, I’ve helped secure national media coverage, organized film premieres and diplomatic events, and produced short-form videos and digital content for diverse audiences. Whether I’m writing a press release or planning a cross-functional campaign, I approach every project with empathy, strategic clarity, and just the right dose of humor.
I value fairness, inclusivity, and the human side of communication. My emotional intelligence allows me to connect authentically with clients, colleagues, and audiences alike. I’m also fluent in English, Ukrainian, and Russian. Outside of work, I write poetry, sketch dresses, and unwind with detective series (the more mysterious, the better)
PR is ever-evolving, and that’s what excites me. I thrive where stories meet strategy, and I’m always ready for the next challenge that calls for heart, grit, and originality.


Yelyzaveta Plyaka
Phone:
+1 (437) 335 0943
Email:
Adress:
North York, ON, Canada
Birth date:
Jan. 20, 2000
EDUCATION
2021—2022
Postgraduate degree
CENTENNIAL COLLEGE
Public Relations and Corporate Communications
2017—2021
Bachelor's degree
INSTITUTE OF INTERNATIONAL RELATIONS, TARAS SHEVCHENKO NATIONAL UNIVERSITY OF KYIV
International Communications
INDUSTRY & COMMUNITY CONTRIBUTION
Member, Student Council at the Ministry of Information Policy at Ukraine, 2018
Member, Canadian Public Relations Society, 2021
PORTFOLIO



Welcome Home to Toronto
Together with a student group at Centennial College, I prepared and hosted a virtual walking tour to help incoming international students learn about the area surrounding the Story Arts Centre (Centennial College campus).
Here you can find a photo from the event.


Creating aesthetics and beauty in all its forms, from long stories and projects to simple images and sentences, fills me with life and energy.
WRITING SAMPLES
News Release
News Release
A story about the donation of 35 movies to Centennial College by Cameron Bailey, co-director of TIFF. (It was a college assignment)
Media Pitch
A pitch to the reporter inviting to visit the celebration of Global Wellness Day at Four Seasons. (contacts are fabricated)
Op-Ed
An article describing reasons to continue wearing masks.
Media Alert
A media alert covering the launch of a new TV series at BBC First - Griff's Canadian Adventure.
Media Alert
Media Report
Media Pitch
"Here are all the Toronto restaurants that are offering Valentine’s Day specials" (View The Vibe, Feb 7, 2023 - Kinka Izakaya mention in the roundup)
Here you can find my resume.
The reference letter from my coordinator at Blue Ant Media (co-op).
The reference letter from Associate Director of Public Relations, Blue Door Agency (internship).
Alessandra Seca
Associate Director, Public Relations at Talk Shop
Phone: (647) 294-4657
LinkedIn: https://www.linkedin.com/in/alessandraseca/
Lyn Whitham
Professor, George Brown College and Centennial College
Email: lynwhitham@rogers.com
LinkedIn: https://www.linkedin.com/in/lynwhitham/
